For sustainable solutions contact us today! +64 21 930 992
    For sustainable solutions contact us today! +64 21 930 992
      For sustainable solutions contact us today! +64 21 930 992

        Sustainability is now a competitive advantage

        In the modern, interconnected marketplace, customers are increasingly aware that relatively little plastic packaging is recycled (just 14 per cent globally), while a significant amount ends up in landfills (around 40 per cent) and in the ocean (around 30 per cent).

        Even in New Zealand, customers have a more in-depth understanding of and exposure to the local and global impacts of socially irresponsible practices – poor water and air quality, resource scarcity, pollution, poverty etc.

        Many have adopted sustainable behaviours in their own households and expect the same from the brands they purchase.

        Despite this reality, many businesses are yet to prioritise sustainability in the design, use and disposal processes associated with their products.

        The majority of packaging is still single-use and non-recyclable, and an ever-increasing number of individual and, more significantly, enterprise-level customers globally are now making purchasing decisions that avoid perpetuating these practices.

        The rationale for a sustainable approach to all business processes is, therefore, one of opportunity – for reduced costs, increased competitive advantage and a more compelling brand proposition.

        Whether shelf-to-doorstep eCommerce or direct to consumer, a sustainability focused rethinking of product and package design can not only deliver an optimal outcome for display and delivery, but also a provably enhanced first impression for customers.

        The benefits of strategic reductions in resource use, increased efficiency in operations and supply chains, and 'designing out' waste from business cycles are equally significant for service-oriented business – as are the competitive advantages.

        In this large and highly competitive sector (services now account for nearly 65 per cent of the New Zealand economy), sustainability is increasingly seen as not only a key differentiator, but a strategic imperative.

        October 23, 2019

        What Kiwis think about waste

        For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50 per cent, according to new research by Colmar […]
        October 8, 2019

        The packaging journey

        The packaging industry is undergoing a transformation with the help of both technology and sustainability innovations. However, brands and consumers are both battling between […]
        October 8, 2019

        What the world thinks about waste

        Attitudes towards the environment, and how packaging affects it, vary wildly from country to country. This infographic explores the views of different nations when […]

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