The packaging industry is undergoing a transformation with the help of both technology and sustainability innovations. However, brands and consumers are both battling between eco-friendly options, and cost. This infographic from our Future of Packaging 2016 Special Report reveals 66 per cent of consumers are willing to pay more for sustainable goods, compared to 50 per cent in 2015. Yet, greater cost is still stopping the majority from purchasing environmentally sound products. View the infographic below for a detailed analysis.