For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50 per cent, according to new research by Colmar Brunton.
The latest Colmar Brunton Better Futures report surveyed 1,000 New Zealanders in December 2018 on a wide range of environmental and social issues and is being released in partnership with the Sustainable Business Council.
“For the first time in a decade, more than half of those surveyed expressed a high level of concern about climate change. The challenge now for government and businesses alike is to make climate actions as tangible for New Zealanders as reducing plastics,” says Head of Colmar Brunton Sarah Bolger.
“The growing public concern about plastic waste reflects a breakthrough moment around the phase-out of plastic bags and the launch and subsequent suspension of the soft plastics recycling scheme. This has created more pressure for businesses to eliminate unnecessary packaging from their product offerings,” says Ms Bolger.
Along with surveying the level of concern, the research found a growing number (4 out of every 10) New Zealanders are highly committed to living sustainable lifestyles.
“This growing consumer action is an opportunity for businesses to show leadership on sustainability issues,” says Sustainable Business Council Executive Director Abbie Reynolds.